2019 Midwinter Conference & MASA/MASB Joint Conference

06 February - 08 February Renaissance Center in Detroit

Schedule

  • 06 February
  • 07 February
  • 08 February

MASA Conference Registration

07:30 AM 04:30 PM

MAISA Board of Directors Meeting

08:00 AM 10:00 AM

MAISA Administrative Leadership Meeting

08:00 AM 10:00 AM

MAISA Instructional Leadership Committee

08:00 AM 10:00 AM

Middle Cities Education Association Meeting

08:00 AM 12:00 PM

Executive Board and Council Meeting

09:30 AM 11:30 AM

MAISA General Membership Meeting

10:00 AM 11:30 AM

School Equity Caucus Meeting & Lunch

11:00 AM 12:45 PM

MISEN Meeting

11:30 AM 12:30 PM

Executive Board and Council Lunch

11:30 AM 12:30 PM

SAPAC Meeting

11:45 AM 12:45 PM

Middle Cities Education Association Lunch

12:00 PM 01:00 PM

MASA First General Session

01:00 PM 03:00 PM

Dr. Sheila  Alles

Peter Gamwell

Peter Spadafore

Dr. Nickolai P. Vitti

Gretchen Whitmer

Chris Wigent

Improving Teacher Efficacy with State Data

03:15 PM 04:30 PM

Doug Greer

#MeToo: Investigating Claims of Sexual Harrassment

03:15 PM 04:30 PM

Christina Patzelt

Jennifer Starlin

Communication in a Time of Difficulty

03:15 PM 04:30 PM

Jeff Mount

Mark Platt

MiRead Literacy Portal - Statewide Literacy Support Going Live 2019

03:15 PM 04:30 PM

Dave Cairy

Tom Johnson

Using the K.I.S.S. Principle for Strategic Planning

03:15 PM 04:30 PM

KC Kristin Caroselli

MR Mike Rochholz

RS Ric Seager

RS Rusty Stitt

The Argument for Equity

03:15 PM 04:30 PM

Sunil Joy

Kevin Polston

School Bond Election Planning & Strategies

03:15 PM 04:30 PM

NW Nathanial Watson

How to Build a Collaborative Approach as a School Superintendent with the Implementation of Effective Evaluations, Staff Accountability, and Transparent Communication

03:15 PM 04:30 PM

MA Maysam Alie-Bazzi

Jill Chochol

Dr. Glenn Maleyko

Making the Extraordinary Happen

03:15 PM 04:30 PM

Peter Gamwell

Taking Control of Communication in a Crisis

03:15 PM 04:30 PM

Andrew Ingall

Colleen King

Climbing Mt. Achievement through Instructional Coaching: The Story of How Two Rookie Principals Devoted 50% of the School Day to Coaching and Moved from Building Managers to Academic Leaders

03:15 PM 04:30 PM

Sarah Dobbelaer

Amber Fante

The MASA Micro-Credential: Crafting Your District’s Communications Plan

03:15 PM 04:30 PM

Justin Bruno

Region Meetings

04:45 PM 05:30 PM

MAAAS Meeting

05:30 PM 07:30 PM

MASA Conference Registration

07:00 AM 04:30 PM

MASA Second General Session

08:30 AM 10:15 AM

Dearborn Public Schools’ Journey to Read by Third Grade Proficiency

10:30 AM 11:45 AM

MA Maysam Alie-Bazzi

Jill Chochol

Dr. Glenn Maleyko

Managing the Superintendent Evaluation Process

10:30 AM 11:45 AM

Jay Bennett

Donna Oser

Safety and Security

10:30 AM 11:45 AM

MS Michael Stobak

MW Matthew Wandrie

Finding a Smarter, Simpler Approach to Data-Driven Learning

10:30 AM 11:45 AM

JG Jason Gribble

Russ Pickell

Matt Robinson

Brenda Said-Wright

MW Michael Wagner

Uniting Your District’s Leadership Team

10:30 AM 11:45 AM

Dr. Suzanne Klein

Carl Weiss

How We Can Fix the Broken Healthcare System

10:30 AM 11:45 AM

Bob Donaldson

Pete Kudlak

EVAAS Value Added Model Reporting System

10:30 AM 11:45 AM

Brian Lloyd

Wendy Staskiewicz

3,500 Acts of Kindness: Plus 100 Ways to Use Happiness to Create Connection and Increase Engagement in Your District

10:30 AM 11:45 AM

DH Dr. Lisa Hagel

Tricia Hill

Luke Wittum

Cyber-Security: What Every Superintendent Needs to Know

10:30 AM 11:45 AM

Katy Xenakis-Makowski

Efficacy around RNN Data

10:30 AM 11:45 AM

Doug Greer

Collaborating to Build Capacity for Learner Centered Schools

10:30 AM 11:45 AM

Gerald Hopkins

Dr. David Richards

DT Dr. Chris Timmis

Dr. John VanWagoner

The Reading Now Network: A Collective Mission to Provide Students a Clear Pathway to Early Literacy Success

10:30 AM 11:45 AM

Ben Cronkright

Dr. Kyle Mayer

MASA Awards Luncheon

12:00 PM 01:15 PM

Hot Topic General Session: Educator Shortage Strategic Plan and School Finance Reform

01:30 PM 03:30 PM

Refreshment Break

03:30 PM 03:45 PM

Snack & Learn: The Impact of School Buildings on Student Health and Performance: Harvard Research Findings

03:45 PM 04:15 PM

ML Michael Livendale

BW Bob Wede

Snack & Learn: The Whole Child and Foundations in Nutrition

03:45 PM 04:15 PM

PC Phil Chase

MG Melissa Gerharte

Snack & Learn: What is YOUR Impact on Student Learning?

03:45 PM 04:15 PM

JD Jackie Danhauser

Snack & Learn: Educator Effectiveness: Ready! Set! Growth!

03:45 PM 04:15 PM

Dave Cairy

MD Meghan Daniel

CS Chris Stephens

Snack & Learn: District Approaches to Raising Math Achievement through Data Informed Instruction

03:45 PM 04:15 PM

JE Jeff Enoch

Snack & Learn: Seven Reasons Why Your High-Achieving Students Deserve Online Summer Learning Options

03:45 PM 04:15 PM

MD Michael Dahlinger

KF Kristin Flynn

Snack & Learn: Fastest Way to Sustain Growth

03:45 PM 04:15 PM

WF Wendy Fisher

Snack & Learn: Girl Scouts of Southeastern Michigan

03:45 PM 04:15 PM

Leaders in Education Networking Reception

04:30 PM 06:00 PM

Hot Buffet Strolling Breakfast with Sponsors & Vendors

07:00 AM 09:00 AM

Third General Session in Conjunction with MASB

09:10 AM 11:10 AM

Kim Marshall

Chris Wigent

Don Wotruba

Vendor Document Optimization

11:20 AM 11:50 AM

Value of School Business Officials

11:20 AM 11:50 AM

The Partnership Approach to Child Nutrition

11:20 AM 11:50 AM

Can Your Teachers Afford to Live in the County Where They Teach?

11:20 AM 11:50 AM

Effective Facility Planning through Community Engagement

11:20 AM 11:50 AM

Protecting Students, Staff and Facilities

11:20 AM 11:50 AM

Relational Leadership: The Foundation for a High Performing Culture

11:20 AM 11:50 AM

Joint Lunch

12:00 PM 12:45 PM

Addressing the Growing Epidemic of Behavioral Disruptions in Our Schools

12:55 PM 01:25 PM

Breakfast Models That Work

12:55 PM 01:25 PM

Building Confidence in Building Your Bond Program

12:55 PM 01:25 PM

Data-Driven Decisionmaking—Leveraging Innovation and Data to Design Strategic Infrastructure Renewal Projects

12:55 PM 01:25 PM

Dual Enrollment Collaboration: School Districts + Four-Year University Working Together for Affordable College Access

12:55 PM 01:25 PM

K-8 Virtual Learning: Raising the Bar in Michigan

12:55 PM 01:25 PM

Proven Strategies to Recruit and Retain School Bus Drivers With Little to no Cost

12:55 PM 01:25 PM

The Benefits of a Balanced Calendar

01:35 PM 02:45 PM

Best Practices in Superintendent Evaluation

01:35 PM 02:45 PM

Board/Superintendent Communications: Working Toward Mastery

01:35 PM 02:45 PM

Collaborating to Build Capacity for Learner-Centered Schools

01:35 PM 02:45 PM

MDE Hot Topics

01:35 PM 02:45 PM

Navigating the New World of Bargaining

01:35 PM 02:45 PM

Strategies for a Successful Bond Campaign

01:35 PM 02:45 PM

Closing General Session:

02:55 PM 04:00 PM

Sponsors

Speakers

Peter Gamwell

Leading Creative Organizations
If we are going to make our organizations creative, dynamic, diverse and above all, successful, then we must believe in the creative capacities of every person, no matter what their position or title, and put into place the conditions that enable creative abilities to flourish. For the past ten years, Peter has led a team of hundreds to find out just what those conditions are, with some eye-opening results.
Born in Liverpool, England, Peter is the author of The Wonder Wall, a presenter, and an award-winning leader in education. Working closely with such renowned creativity experts as Sir Ken Robinson and Sir John Jones, Peter has become recognized internationally as a leader and catalyst for creative change initiatives that inspire and advance organizational cultures.
A critical component of Peter’s work was the publication of a system and community action research study guided by the question, “What are the conditions under which creative and healthy individuals and organisations flourish?” In 2013, Peter’s work was recognized when he was given the Distinguished Leadership Award by the Ontario Public Supervisory Officers’ Association, representing one of the most successful education jurisdictions in the world.
More recently, Peter’s book, The Wonder Wall, co-written with Jane Daly, outlines three imperatives and four conditions for leading creative organizations. The book includes powerful and poignant real life stories from individuals and organizations around the world, and has received outstanding reviews among learning, leadership and creativity leaders such as Sir Ken Robinson, (who wrote the Foreword), Richard Gerver, Pasi Sahlberg, and Sir John Jones.
With a reputation for engaging, compelling and practical ideas, Peter has advised the academic, business, and government communities at all levels on how to develop strategy to imbue creativity throughout an organization, as well as create environments for optimal learning and engagement. Peter has sat on panels for the Global Distinguished Leadership Panel (CASA 2014), the World Creativity Forum (Oklahoma, 2015), and sits on the Board of Directors for the US-based National Creativity Network.Peter plays in a blues/rock band, and has been featured as an entertainer on provincial and national radio and television. He uses these talents to ensure his presentations balance imperative information with humour, hilarity and plenty of inspirational audience participation.

06 February

06 February

Kim Marshall

The Marshall Memo

08 February

Tonya Allen

Skillman Foundation
Tonya Allen is the president & CEO of the Skillman Foundation. Her twodecade-long career has centered on pursuing, executing and investing in ideas that improve her hometown of Detroit and reduce the plight of people, especially children, who live in under-resourced communities. Allen has been instrumental in many successful philanthropic, government and community initiatives, including: the 10-year, $120-million Good Neighborhoods Initiative, which increased graduation rates by 25 percent, youth programming by 40 percent, and reduced child victimization by 47 percent; the creation and expansion of Grow Detroit’s Young Talent, which increased summer jobs for youth from 2,500 to 8,200 paid positions; cochairing the Coalition for the Future of Detroit Schoolchildren, which successfully advocated for $667 million for the Detroit Public Schools Community District, return of an elected school board, and more charter accountability; and serving the boys and men of color field as chair for Campaign for Black Male Achievement and co-chair for My Brother’s Keeper Detroit and Executives’ Alliance for Boys and Men of Color. Allen holds a bachelor’s degree in sociology and master’s degrees in social work and public health, all from the University of Michigan-Ann Arbor. She serves on numerous boards, both local and national, including Oakland University, Council on Foundations, Council of Michigan Foundations, United Way for Southeastern Michigan, and Campaign for Black Male Achievement. Before joining the Skillman Foundation in 2004, Allen worked as a program officer for both the Charles Stewart Mott Foundation and the ThompsonMcCully Foundation. She founded Detroit Parent Network and led the Annie E. Casey Foundation’s Rebuilding Communities Initiative in Detroit. She’s married to husband, Louis, and has three daughters, Phylicia, Brianna and Alanna.

Dr. Sheila Alles

Interim State Superintendent
MDE

06 February

Ron Koehler

Assistant Superintendent
Kent ISD

Peter Spadafore

Associate Executive Director for Advocacy and Communications
MASA
Peter represents the interests of MASA and its members at the Michigan Capitol. He comes to MASA from Michigan Independent Colleges & Universities, where he was vice president. His previous experience includes serving as the legislative director for Lansing lobbying firm Acuitas, assistant director of government relations for the Michigan Association of School Boards, and associate director of the Michigan Elementary and Middle School Principals Association. He also has served on the Lansing School Board since 2011.

06 February

Dr. Nickolai P. Vitti

Superintendent
Detroit Public Schools

06 February

Gretchen Whitmer

Governor
State of Michigan

06 February

Chris Wigent

Executive Director
MASA
Before joining MASA as Executive Director on March 9, 2015, Chris spent eight years as Superintendent of the Wayne Regional Educational Service Agency (WRESA). Prior to WRESA, Chris served as Superintendent at Calhoun ISD, Olivet Community Schools, and Dryden Community Schools. Chris actively serves on several education and community boards, and is also an instructor for the Michigan Association of School Boards, specializing in Board-Superintendent relationships. Chris is dedicated to supporting education leaders and assisting them in the vital role of serving Michigan’s 1.5 million public school students.

06 February

08 February

Don Wotruba

Executive Director
MASB

08 February

JC

Jeffrey Collier

CC

Catherine Cost

DD

Dr. William DeFrance

SM

Stephen McGhee

MM

Matt Montange

DR

David Rabbideau

DS

Dr. Robert Shaner

MA

Maysam Alie-Bazzi

Executive Director of Staff & Student Services
Dearborn Public Schools

06 February

07 February

Jay Bennett

Leadership Services Manager
MASB
Jay Bennett is an experienced educator and school board member currently living in Lansing, MI. After spending over two decades working with students and adult learners, Jay currently serves school board members as a part of MASB’s Leadership Services team. His role as Leadership Services Manager provides Jay an opportunity to work with Michigan school boards on projects ranging from superintendent search and evaluation to strategic planning. Jay also teaches a number of training classes for board members (CBAs).

07 February

Justin Bruno

Professional Learning Services Manager
Michigan Virtual
Justin is a leader dedicated to ensuring a high-quality, modern and efficient learning experience for people of all ages and backgrounds. Justin’s past experiences include serving as Senior Research & Policy Associate with MVLRI, as well as working as an 8th-grade social studies teacher in his home state of Louisiana. He earned his B.A. and M.A. in education from Louisiana State University and is currently working toward an M.A. in educational technology from Boise State University. When not at work or in class, he’s spending time with his family or taking in some outdoor activities like kayaking, skiing, camping or playing golf.

06 February

Dave Cairy

Director of Operations
MAISA
Dave Cairy, Director of Operations for MAISA and Director of Michigan Collaboration Hub
Dave Cairy, former project director of the successful Technology Readiness Infrastructure Grant (TRIG), is now directing the activities of the Michigan Collaboration Hub. Prior to his work with MAISA, he was the associate superintendent at Cedar Springs Public Schools, where he made a significant impact operating as their chief financial officer, as well as guiding numerous educational initiatives. He also had a positive influence in the lives of many students while teaching at South Redford Public Schools and in his role as assistant principal for Gull Lake.


06 February

07 February

KC

Kristin Caroselli

Union President
Schoolcraft Community Schools

06 February

Jill Chochol

Director of Student Achievement
Dearborn Public Schools
Jill Chochol is currently the Executive Director of Student Achievement in Dearborn Public Schools. With a teaching background in elementary education, and as a k-12 reading specialist, Jill's passion for literacy and success for every student has resulted in her completion of a Masters degree in Reading and a doctorate in Educational Leadership and Policy Studies. Jill's work in Dearborn in a k-12 feeder track system of schools has focused on the MTSS framework for teaching and learning, as well as a plan to achieve literacy proficiency for all students. Jill supervises early childhood programs in Dearborn, including early childhood specialists and k-5 literacy coaches. Jill has focused on an inclusion of instruction for support staff, including special education resource teachers and english language development specialists under a district MTSS model.

06 February

07 February

Ben Cronkright

McREL International
Ben Cronkright, M.A., a consultant at McREL, works primarily with schools, districts, and state departments of education within the Regional Educational Laboratory (REL) that McREL operates through a multimillion dollar contract with the U.S. Department of Education. Most recently he has been leading partnerships in addressing challenges related to college and career readiness as well as teacher development. Mr. Cronkright has expanded his portfolio of work with McREL to include other projects outside of the REL program. Throughout western Michigan, he is supporting schools, districts, and regional education centers with addressing challenges related to early literacy achievement and scaling the work of Improvement Communities. In Detroit Community Schools, he is developing instructional leadership practices in supporting student growth and achievement within urban school environments. Prior to joining McREL, Ben served as a Federal Programs Manager/Academic Officer for the state of Hawaii, where he delivered technical assistance to schools across the state. He has also served as an elementary school principal, high school vice principal, and teacher of grades 8-12 in the state of Michigan. Mr. Cronkright holds an M.A. in Educational Leadership and a B.A. in Secondary Education from Saginaw Valley State University in Michigan.

07 February

Sarah Dobbelaer

Utica Community Schools
Sara served as a classroom teacher for 15 years prior to becoming an elementary principal.While serving as a classroom teacher, school improvement initiatives, data, and vetting validated research based practices were always the main passion during Sara’s career.As a teacher, Sara served on every school improvement committee possible.After earning her Ed Specialist in Educational Leadership from Oakland University, making the leap to administration was an important step in her service journey in the field of education.Currently, Sara is serving as Greenwood Elementary’s principal.She looks at every day as an opportunity to improve upon the last and works tirelessly to cultivate a culture of rapport and learning, provide instructional leadership and to focus on student achievement.


06 February

Bob Donaldson

SET SEG
Bob Donaldson
EB Account Executive

Bob Donaldson serves as an account executive specializing in employee benefits for schools in mid and southeastern Michigan. He joined SET SEG in 2010.
Prior to joining SET SEG, Bob was an account executive in the benefits department of a Grand Rapids-based insurance firm. He is a graduate of Albion College, where he played football on the 1994 National Championship team.

07 February

Amber Fante

Utica Community Schools
Amber Fante has served the field of education in many capacities. She began her career 20 years ago as a high school social studies teacher for Clintondale Schools. In 2004, she began working as a college adjunct, and in 2008 became program director for Early Childhood Education for Baker College. In this capacity, she led the ECE system to NAEYC accreditation. In 2013, she returned to the K-12 classroom as an Elementary teacher. In 2016, she was promoted a Junior High Assistant Principal and in 2017, Amber was appointed principal at Schwarzkoff Elementary, where she serves today. She is passionate about Closing the Gap for Underdogs, caring for her husband and 3 kids, and gluten-free baking.

06 February

Doug Greer

Director of School Improvement,
Ottawa Area ISD
Doug Greer serves as the Director of School Improvement at the Ottawa Area Intermediate School District and plans to complete his PhD at Western Michigan University in 2019.Doug has been blessed to be a part of state-wide collaboration of ISDs who created an online resource at www.siTimeline.com.Most of the material covered in presentations across the state can be found on this website.Among some of the more popular resources include the interactive Reading Now Network data tool that has been posted since 2013/14.Other popular resources around student growth for educator evaluations, written processes for state/federal funds, and guidance around the school improvement process.On a personal note, he strives to walk humbly with God, love his beautiful wife, and raise four healthy boys.

06 February

07 February

JG

Jason Gribble

Riverview Community Schools

07 February

DH

Dr. Lisa Hagel

Superintendent
Genesee Intermediate School District

07 February

Tricia Hill

Genesee Intermediate School District
Tricia Hill is a proven educational leader, with a passion for meeting the needs of underserved children. Having served as a classroom teacher for nine years, Tricia sought to expand her impact on children and their community, accepting the role of elementary principal. Mrs. Hill continued on this path in educational leadership, eventually serving the same district she once taught in as Director of Curriculum and Instruction, and ultimately, Superintendent. Under her leadership, the district’s high school was transformed from a persistently low performing high school to a Michigan Department of Education Reward School. Tricia currently serves as Executive Director for Countywide Programs at the Genesee Intermediate School District, where she is able to use passion and leadership expertise to benefit children across all of Genesee County. Mrs. Hill received her Bachelor of Science degree and elementary teaching certification from the University of Michigan – Flint, a Master’s in the Art of Teaching from Marygrove College and a Master’s in Public Administration with a concentration in Education from the University of Michigan – Flint. Valuing community, Tricia proudly serves on the Flint Early Childhood Collaborative and the Flint Registry Community Advisory.

07 February

Gerald Hopkins

Superintendent
Kenowa Hills Public Schools
Gerald (Jerry) Hopkins is in his 25th year as an educator and eighth year as Superintendent of Kenowa Hills Public Schools. He previously served as a classroom teacher, instructional specialist, elementary principal and assistant superintendent. He has a passion for reimagining and redesigning education to personalize learning for all students. He was an active participant in the planning of a new multiage elementary school, principal of another multiage school and
has spent the last six (6) years, with the stakeholders of Kenowa Hills, to redesign the system to make learning the constant and time the variable.

07 February

Andrew Ingall

Superintendent
Grand Haven Public Schools
Andy Ingall has been Superintendent of the Grand Haven Area Public Schools since 2015. Previously, Andy spent 15 years with the Chelsea School District. While in Chelsea, Andy served as Superintendent (3 years), Executive Director of Instruction (5 years), Dwight E. Beach Middle School Principal (5 years) and Assistant Principal (2 years). Andy taught middle and high school math with the Okemos Public Schools prior to becoming an administrator. An active community member, Andy is a member of the Grand Haven Rotary Club, The Chamber of Grand Haven, Spring Lake, and Ferrysburg Board of Directors, North Ottawa Wellness Foundation, and Tri-Cities College Access Network.

Andy is married to Beth Ingall, a teacher, and they have three children: Abby, Joey, and Ben. He holds Bachelor of Science and Master of Arts degrees in teaching and education leadership, respectively, from Western Michigan University. He also earned an Associates Degree from Jackson Community College. Andy Ingall was raised in Grand Ledge, Michigan.

06 February

Tom Johnson

Actionable Data Manager
Michigan Data Hub
Tom Johnson, Actionable Data Manager for the Michigan Data Hub
Tom currently works with stakeholders statewide to identify ways in which data can be used in an actionable manner to improve instruction, student performance, school performance, and the entire educational process. Tom’s efforts focus on the development of tools to support early literacy, educational strategies management, early childhood data, dropout prevention early warning monitoring and intervention systems, and continuous school improvement efforts. The information gathered is used to recommend modifications and improvements to the Michigan Data Hub environment to empower students and educators to meet the learning needs of all students.


06 February

Sunil Joy

Research Data Analyst
Kent ISD
Sunil Joy is a Data Researcher with Kent ISD in Grand Rapids. His works centers on the strategic use of research and data to drive improvement for every child. Just prior to joining the Kent ISD team, Sunil led policy and research at the Education Trust-Midwest. Though originally from metro-Detroit, he has called Grand Rapids home for the past year and a half. Sunil is a proud graduate of the University of Michigan in Ann Arbor.

06 February

Dr. Tina Kerr

Deputy Executive Director
MASA
Dr. Tina Kerr joined the MASA staff in September 2015 to provide support to the MASA Executive Director and leadership for MASA’s professional development programming. A former Michigan Superintendent of the Year, Tina brings to MASA nearly a decade of experience as a superintendent and extensive expertise in school district leadership.

Colleen King

President and Founder
King Media
Coleen King is the President and Founder of King Media, an award-winning, full-service marketing and advertising agency with almost 20 years of experience delivering measurable success and effective results to clients in every market vertical. King Media specializes in strategic brand development and repositioning, marketing strategy, market research, media buying, graphic design, website design and development, digital marketing, event marketing, public/media relations, multimedia advertising, and production support services such as print management, promotional products, copywriting, photography, and video production.
Ms. King is increasingly sought after to rebrand and reposition companies in all areas of business. She has worked with companies in agriculture, finance, tourism, retail, the non-profit sector, the arts, education, gaming, healthcare and more. Ms. King’s long history of identifying emerging markets for her clients has yielded exponential growth and record profits for many companies. Her work is nationally and internationally recognized for its foundation in research and strategy, its engaging and compelling creative and its proven success for clients of every size, in every industry.
With a BA in Communications from Michigan State University, Coleen is a frequent guest speaker at her alma mater, opening the minds of students to always “DREAM BIG.”
Ms. King’s career in marketing, advertising, and public relations has spanned more than three decades, commencing at the prestigious national rep firm Avery Knodel in Chicago as media buyer, then continuing as a National and Regional Sales Manager for Lansing NBC and CBS affiliates. She took this experience and fierce commitment to the success of her clients’ business objectives with her when she founded King Media in 1999. King Media has grown to provide full-service advertising, marketing, public relations and digital media services to clients across the country through its two offices in St. Joseph and East Lansing, Mich. The agency has earned 17 national and international awards in the past three years, including two awards for work in the K-12 education sector:
Winner, 2018 PR News Boutique Firm of the Year
MarCom 2018 Platinum Award for Strategic Communications: Integrated Marketing
MarCom 2018 Platinum Award for Strategic Communications: Branding
MarCom 2018 Gold Award for Print Media: Logo
MarCom 2018 Gold Award for Digital Media: Web Advertising
First Place, 2018 PR News Agency Elite Awards: Digital/Social Media
Honorable Mention, 2018 PR News Platinum News Awards: Video
Honorable Mention, 2018 PR News Agency Elite Awards: Integrated Communications
MarCom 2017 Platinum Award for Strategic Communications: Integrated Marketing
MarCom 2017 Platinum Award for Strategic Communications: Digital Marketing
MarCom 2017 Gold Award for Video: Marketing
MarCom 2017 Gold Award for Video: Recruitment
First Place, 2017 PR News Agency Elite Awards: Digital/Social Media
Honorable Mention, 2017 PR News Social Media Awards: Facebook/Best Marketing Campaign
Honorable Mention, 2015 PR News Nonprofit PR Awards: Branding/Rebranding
Honorable Mention, 2015 PR News Nonprofit PR Awards: Marketing

06 February

Dr. Suzanne Klein

Associate Professor
Oakland University

07 February

Pete Kudlak

Superintendent
Van Buren School District

07 February

Brian Lloyd

Education Research Consultant,
MDE

07 February

Dr. Glenn Maleyko

Superintendent
Dearborn Public Schools
In 1995, Superintendent Glenn Maleyko, Ph.D. began his career in education at Oakman and Maples Elementary. In 1997, he was hired as a full-time teacher at Salina Elementary, a school that would become home for the next 12 years. He was named Assistant Principal in 2002 and then Principal of Salina Intermediate in 2003. In 2009, Dr. Maleyko was appointed Principal at DuVall Elementary. Two years later, Maleyko was selected as the new Director of Human Resources and then in 2013 was named Executive Director of Staff and Student Services. He remained in that role until 2015 when he was the unanimous choice of the Board of Education to take the top spot as the leader of the 21,000 student district.


Dr. Maleyko holds four degrees including a Bachelor’s degree in history and political science from the University of Windsor, a Master’s degree in Curriculum and Instruction, and a Specialist degree in Educational Leadership from the University of Detroit Mercy. He graduated from Wayne State University in 2011 with a Doctor of Philosophy in Educational Leadership and Policy Studies.


Superintendent Maleyko has written several articles pertaining to educational practices and has authored research presented at a scholarly research conference. He also presented on a variety of educational topics at both state and national conferences. He is an Executive Board member of the Middle Cities Association, the Metropolitan Bureau, and is very active with the Michigan Association of School Administrators (MASA) an affiliate of the National School Superintendents Association.


Maleyko has a long history of leadership in the district. He was named a model school principal by Dr. Bill Daggett’s International Center for Leadership in Education (ICLE) in 2009. As the Superintendent of Dearborn Public Schools he has received a Highly Effective rating by the Board of Education three years in a row as Graduation rates in Dearborn have achieved an all time high of over 95 percent district-wide. Dearborn was recently published as the cover story in the MASA summer magazine for success with Graduation rates and providing a high quality of education for Dearborn students.


Under Dr. Maleyko’s leadership the District has been recognized by Bridge Magazine and the Mackinac Center as one of the top school districts in the state. In addition, Becker Elementary received a National Blue Ribbon Award in 2017 and the STEM middle school in 2018 which are the first two schools in the history of Dearborn Schools to receive that award. In 2018 Maples Elementary was awarded as a National Title One Distinguished School. In 2018 Dearborn Public Schools was one of 45 districts that received recognition from the District Administration Leadership Institute (DALI) for success with the implementation of an innovative school improvement model. Dr. Maleyko continues to be very visible in the schools and community averaging over 400 school visits per year.


Dr. Maleyko received a very prestigious recognition by MASA as the 2019 Superintendent of the year in the State of Michigan. Click Here to view the Press Release
. That was followed up by the Dearborn Chamber of Commerce Awarding him as the Business Person of the year in 2019.


Dr. Maleyko is married with two children, is the President of the Dearborn Rotary Club, a member of the Dearborn Exchange Club, Amicus Club, and enjoys reading and cheering for his favorite hockey team, the Detroit Red Wings.

06 February

07 February

Dr. Kyle Mayer

Assistant Superintendent
Ottawa Area ISD
Dr. Kyle Mayer of Grand Haven is the Assistant Superintendent of the Ottawa Area Intermediate School District. Kyle’s previous experiences as a public educator include elementary teacher, building principal and local district superintendent. In addition to the Governor’s Pre-K-12 Literacy Commission, Kyle serves on the leadership team of the Reading Now Network. Kyle also supports leadership relative to the Western Michigan University HIL (High Impact Leadership) Project, funded by a US DOE SEED grant, which develops school leadership with a focus on implementing the GELN Literacy Essentials. Kyle is also a member of the GELN Early Literacy Task Force and serves as a co-Chair. Kyle is married to Melissa Mayer, a first-grade teacher in Grand Haven and has a daughter Sarah (13) and son Ryan (10).

07 February

Jeff Mount

Superintendent
Mason County Central
Jeff Mount started his career in education 26 years ago as a science teacher at Ludington High School before making the move to his first administrative role in neighboring Mason County Central 6 years later. He is now in his 20th year at Mason County Central serving as Middle School Assistant Principal for 2 years, Middle School Principal for 5 years and is currently in his 13th year as Superintendent. He earned his Bachelor of Science Degree from Central Michigan University, a Master of Education Degree in Educational Leadership from Grand Valley State University, and a Superintendent Specialty Endorsement as a graduate of MASA's Courageous Journey Cohort 3.

06 February

Donna Oser

MASB
Talented Recruiter | Skilled Facilitator | Child Advocate
Donna Oser has spent nearly two decades working to create positive outcomes for students in Michigan. In her current role, Donna oversees MASB’s board development and executive search services. She joined MASB in 2013 with the specific charge of rebuilding MASB’s superintendent search program and ensuring this important work was done with integrity and regard for the role of boards of education. Today, MASB’s Executive Search Service is the industry’s market leader and received MSAE’s 2016 Diamond Award of Excellence.
A passionate child advocate and supporter of public schools, Donna served as the executive director of the Michigan PTA from 2000-2007. For her unwavering efforts for kids, Donna was recognized with the National PTA Lifetime Achievement Award as well as the Bold Leader in Education Reform by the Michigan Association of Secondary School Principals.
In 2007, Donna focused her efforts on educational leadership development throughout the state as assistant director of the Michigan Association of Secondary School Principals. During her tenure there, Donna was named the 2008 Champion for Children by the Michigan Association of School Administrators.
Donna has received extensive training in public engagement and facilitation from the Institute of Cultural Affairs and National PTA. She studied leadership, strategy and human resources at Michigan State University (MS, 2017) as well as accounting (ABA, 2010) and business (BBA, 2012) at Cleary University.She has held numerous board positions over the years and currently serves as adjunct faculty for the Michigan Society of Association Executives. In her spare time, Donna reads voraciously and enjoys cycling, kayaking and spending time with family and friends.

07 February

Christina Patzelt

Attorney
Thrun Law Firm
Cristina T. Patzelt joined Thrun Law Firm in 2016. Cristina’s practice focuses on litigation, labor and employment, special education, and general school law. She assists public school districts, intermediate school districts, public school academies, and community colleges with student issues, special education issues, FOIA requests, and labor and employment matters. She regularly provides general counsel and advice to public schools and municipalities and represents public school clients in administrative hearings and state court proceedings. Cristina also presents on a variety of school law topics to public schools, intermediate school districts, and associations, including the Michigan Association of School Administrators, the Michigan Elementary and Middle School Principals Association, and the Michigan School Public Relations Association.
Before joining the firm, Cristina spent five years representing local governments in Chicago and the District of Columbia. As a prosecutor for the City of Chicago and an attorney for District of Columbia’s Board of Ethics and Government Accountability, she handled misconduct investigations, trained employees on compliance with government ethics rules, and successfully advocated for the government in hundreds of bench trials, jury trials, and administrative hearings.
Cristina graduated from James Madison College at Michigan State University and Michigan State University College of Law. In law school, she received the Walter E. Oberer scholarship for stellar trial advocacy skills and a certificate in Trial Practice from the Fieger Trial Practice Institute, and competed as two-year member of the Appellate Moot Court Board.
Cristina is admitted to practice in Michigan, Illinois, and the District of Columbia. She is a member of the Ingham County Bar Association, the American Bar Association, the District of Columbia Bar Association, and the National and Michigan Councils of School Attorneys.
Originally from Metro Detroit, Cristina lives in the Lansing area with her husband. She is a devoted fan of Michigan State University athletics and Detroit sports, and enjoys traveling, hiking, musical theater, and playing on the firm’s recreational softball league.

06 February

Russ Pickell

Superintendent
Riverview Community Schools

07 February

Mark Platt

Superintendent
Hart Public Schools
Mark D. Platt is the Superintendent of Hart Public Schools, located on the shores of Lake Michigan and home of the Silver Lake Sand Dunes. Mark is currently in his sixth year as Hart’s Superintendent. Prior to his tenure at Hart, Mark served as the Churchill Elementary Principal, in the Mona Shores School District, for 13 years. While at Churchill Elementary, Mark was named the MEMSPA’s Region 12 Principal of the Year in 2012. Mark began his teaching career at Muskegon Oakridge High School in 1990. This is also where Mark started his administrative career in 1998 as an assistant principal at Oakridge Middle School.

06 February

Kevin Polston

Superintendent
Godfrey Lee Public Schools
Kevin Polston is the Superintendent of Godfrey-Lee Public Schools in Wyoming, Michigan. He is in his second year as superintendent at Godfrey-Lee with his previous 15 years of service at Grand Haven Area Public Schools as a high school social studies teacher, coach, club advisor, district curriculum specialist, middle school assistant principal, and middle school principal. His vision is to "change the world through opportunities for students."

Polston holds a BA from Michigan State University and a M. Ed. from Grand Valley State University.

06 February

Dr. David Richards

President
Core2Edge Consulting
“Leadership in learning requires courage and intentional efforts to redesign our student experiences.”

Dr. Richards previously served as superintendent of Fraser Public Schools in Michigan.During his tenure, the district implemented a successful 1:1 program for all students in grades PreK-12. To further support the individual learning needs of every student, in 2014, the District began implementing a competency based education model across all grade levels which will allow students to progress through their academic experience based upon demonstration of proficiency in each of the subject areas. Prior to serving as superintendent, Dave held positions as a high school principal, chief technology officer, and classroom teacher.Since retiring from public education, Dr. Richards has launched Core2Edge Consulting where he works with visionary leaders from across the Midwest. In addition, Dave has Co-founded Safe Scan Solutions to assist school leaders to communicate with parents to monitor student mobility.
Dr. Richards has held several state and national board positions including Chair of the National Council on Digital Convergence; President of the Galileo Consortium for Teacher Leader; Consortium for School Networking Board (CoSN); and Vice-President of the Tri-County Alliance for Public Education.
Dave earned his bachelor’s from Central Michigan University, Master of Arts from Grand Valley State University, Education Specialist and Doctor of Philosophy from Oakland University.

07 February

Matt Robinson

Account Executive
eSpark Learning
As an Account Executive at eSpark Learning, Matt Robinson takes pride in helping districts explore how technology can help empower teachers to help ALL students succeed. Growing up in metro Detroit, Matt attended public schools in Warren Consolidated and went on to Michigan State University. Matt has a deep pride for the state of Michigan and wants to ensure all students have an opportunity to learn and grow.

Prior to working with School Leaders and Districts, Matt was a teacher in Chicago, supporting students across the K-8 spectrum. Matt helped craft an Academic Intervention program that aimed to meet each student at their differentiated and personalized level in Math and ELA. He then went on to lead a STEM initiative, facilitating a lab environment where students could create and innovate, learning to solve problems using technology.

Matt believes that the most valuable asset in every classroom is the teacher. That’s why he joined eSpark Learning. Matt loves helping bring Personalized Learning to the students eSpark serves.

07 February

MR

Mike Rochholz

Board Member
Schoolcraft Community Schools

06 February

Brenda Said-Wright

Schools, Instructional Coach
Riverview Community Schools
Brenda Said-Wright, owner of Great Lakes Educational Group, believes that students should be prepared to meet their current educational needs as well as future challenges.Said founded Great Lakes Educational Group as a resource for parents and students, kindergarten through 12th grade, focusing on the learning and logic skills required for kids and young adults to perform well in school, and, ultimately, reach their potential. Under Said-Wright’s expert guidance, Great Lakes Educational Group has been named Best Tutoring Center in Ann Arbor and Metro Detroit area five times.

Expert in educating students both in and out of the classroom, in addition to her work with Great Lakes Educational Group, Said-Wright has taught both special education, general education, and has served as an instructional coach in Riverview Community Schools since 2000 focusing on expanding opportunity and performance for all students.

07 February

RS

Ric Seager

High School Principal
Schoolcraft Community Schools

06 February

Jennifer Starlin

Attorney
Thrun Law Firm
Jennifer K. Starlin joined Thrun Law Firm in 2010. She assists public school districts, intermediate school districts, public school academies, and community colleges with student issues, special education issues, and employment matters. She regularly provides general counsel and advice to public schools and municipalities. As a trial lawyer, Jennifer has defended clients in state and federal courts on a variety of student, employment, and civil rights matters. She has also represented clients in a number of special education administrative hearings and pupil accounting matters. Jennifer successfully represented a private client in an employment matter, achieving a large verdict in the trial court and a favorable decision from the Michigan Court of Appeals. She has also negotiated with state and federal agencies to assist public schools with compliance matters.
Jennifer frequently speaks on school law topics for individual public school clients and various associations, such as the Michigan Association of School Administrators, Michigan Association of Administrators of Special Education, the Michigan Association of School Boards, and the Michigan School Business Officials.
She is admitted to practice in the state and federal courts in the state of Michigan and the U.S. Court of Appeals for the Sixth Circuit. Jennifer is a member of the National and Michigan Councils of School Attorneys, the American Bar Association, and the Ingham County Bar Association.
Jennifer is an avid Michigan State University fan and enjoys traveling. She is a member of the St. John Student Parish in East Lansing.

06 February

Wendy Staskiewicz

SAS EVAAS Team
MDE

07 February

RS

Rusty Stitt

Superintendent
Schoolcraft Community Schools

06 February

MS

Michael Stobak

Vice President
Barton Malow/Lapeer Community Schools

07 February

DT

Dr. Chris Timmis

Superintendent
Dexter Community Schools,

07 February

Dr. John VanWagoner

Superintendent
Alpena Public Schools
Dr. VanWagoner has worked in education for over 20 years as a teacher, school administrator, instructional specialist, high school redesign manager, legislative liaison for the Michigan Department of Education, Associate Superintendent at the county level, and his current role as Superintendent of Alpena Public Schools in Alpena, Michigan. He holds a B.A. in Secondary Education from Saginaw Valley State University (MI), M.S. in K-12 Education Studies from Michigan State University, M.A. in K-12 Educational Leadership, and a Ph.D. in K-12 Education Leadership from Western Michigan University. He is also a past fellow of the Washington D.C. based Institute for Educational Leadership’s Education Policy Fellowship Program.

07 February

MW

Michael Wagner

Riverview Community Schools

07 February

MW

Matthew Wandrie

Superintendent
Lapeer Community Schools

07 February

NW

Nathanial Watson

Senior Managing Consultant
PFM Financial Advisors LLC

06 February

Carl Weiss

Director
Metropolitan Detroit Bureau of School Studies
Carl Weiss is the Executive Director of the Metro Bureau (2013-present). Prior to his arrival at the Metro Bureau, Carl spent his entire professional career as a public school educator in Michigan. His 35 years in education include 19 years teaching middle and high school science and math as well as sixteen years as a district level administrator. Carl most recently served for five years as the Deputy Superintendent of Curriculum and Human Resources for Dearborn Heights School District #7 (2001-06) and seven years as the Superintendent for Romulus Community Schools (2006-13). While at Romulus, Carl served as President of the Middle Cities Education Association (2012), President of the Wayne County Superintendents’ Association (2009-10), Secretary-Treasurer for the Tri County Alliance for Public Education (2010-2012) and was a Region 9 (Wayne, Oakland and Macomb Counties) representative on the Michigan Association of School Administrators Council (2010-2012).

07 February

Luke Wittum

Genesee Intermediate School District
Luke Wittum has worked for the past 20 years supporting the use of technology in education and is passionate about the ability for technology to make learning more personalized and engaging for students. Mr. Wittum currently serves as the Assistant Superintendent of Technology & Media Services for the Genesee Intermediate School District. Prior to joining Genesee ISD, Mr. Wittum worked for Shiawassee RESD and Mount Morris Consolidated Schools. Mr. Wittum has been involved in many statewide initiatives including the Statewide Education Network, EduPaths, the Technology Readiness Infrastructure Grant Steering Committee and currently is a part of the Michigan Collaboration Hub Steering Committee.

07 February

Katy Xenakis-Makowski

Superintendent
Johannesburg-Lewiston Area Schools
Katy Xenakis-Makowski, Superintendent Johannesburg-Lewiston Area Schools
Katy began her career teaching Middle School at Onekama Consolidated Schools where she enjoyed teaching, learning and implementing new technologies for 10 years at many grade levels. She then continued leading education as a Principal and Superintendent in Rogers City where she worked for 6 years. Currently Katy serves the Johannesburg-Lewiston Area Schools as Superintendent. Katy has a BA in Education from Central Michigan University, a MA in Curriculum and Learning from Michigan State University, and an Educational Specialist Degree from the University of Michigan.

07 February

PC

Phil Chase

Assistant Director
Office of Healthy and Nutrition Service

07 February

MD

Michael Dahlinger

Administrator of Collaborative Partnerships
Michigan Virtual

07 February

JD

Jackie Danhauser

National Geographic Learning/Cengage Learning

07 February

MD

Meghan Daniel

Product Owner

07 February

JE

Jeff Enoch

Regional Vice President
DreamBox Learning

07 February

WF

Wendy Fisher

Assessment & Learning Manager
Renaissance Learning

07 February

KF

Kristin Flynn

Executive Director of Student Learning Services and Michael Dahlinger, Administrator of Collaborative Partnerships
Michigan Virtual

07 February

MG

Melissa Gerharte

Director
Health and Human Nutrition

07 February

ML

Michael Livendale

Business Development Managers
Performance Services

07 February

CS

Chris Stephens

Director of Client Service
Eidex

07 February

BW

Bob Wede

Business Development Managers
Performance Services

07 February

SET SEG

Presidential
SET SEG is a non-profit company that was created in 1971 to offer schools comprehensive and affordable employee benefit solutions for Michigan public schools and their employees. Since its creation, the needs of Michigan’s public education community continued to change and SET SEG grew into an organization offering a spectrum of insurance services including not only employee benefits, but property/casualty and workers’ compensation as well.
Today, SET SEG continues to expand and find innovative ways to meet the specialized needs of its members. This, coupled with a superior member experience, is why SET SEG has maintained its position as an industry leader in the school insurance market.

Michigan Virtual

Presidential
Michigan Virtual, formerly known as Michigan Virtual University®& Michigan Virtual School®, has been working hard to provide a path to the future for students and educators since 1998. As a nonprofit 501(c)(3) corporation focused on education, we believe that brilliance resides in all of us, ready to change the world with the next big idea. We’re dedicated to helping each student shine their brightest by enhancing their opportunities to learn and working to strengthen the teachers that will show them the way. Here we strive to place each student’s potential within reach. By discovering new ways to grow, we’re taking K-12 education to the next level and working to leverage face-to-face, blended and online learning innovations that facilitate the advancement of education.
Michigan Virtual is governed by an independent Board of Directors comprised of individuals representing business, industry, higher education, K-12 education and state government. Our partners and governing board share our goals and aspirations for each student as we come together to assist those in the pursuit of higher learning.

Eidex

Platinum
For Educators, By Educators
We're not just a software company. At the heart of Eidex are experienced educators who share the same passion as you: to improve education.
Having lived your challenges of increasing accountability, difficult financial decisions, and various reporting requirements, we built Eidex with a sole focus on helping K-12 leaders. You were our inspiration, and your feedback continues to drive our innovation.

GMB Architecture & Engineering

Platinum
During the course of our 50 year history, we’ve learned a thing or two about relationships. Our company began with a relationship. Our founder, Gordon M. Buitendorp made a connection with Elzinga & Volkers Construction in downtown Holland, Michigan, and in 1968, Gordon M. Buitendorp Associates was born. Now operating as GMB, we’ve grown in many ways, but our passion for creating deep relationships has never left.
Shortly after the company started, we added mechanical engineering to our list of services, subsequently adding more: electrical engineering, interior design, landscape architecture, civil engineering, structural engineering, and a full range of K-12 pre-bond marketing services. Our comprehensive team has grown to include over 100 employees in 9 disciplines across 4 locations. We have always believed that offering a full breadth of disciplines working together as a seamless team gives our clients the best possible results. We believe it, and we live it.
We acknowledge the presence and power of God in our lives and in our business. We're thankful for the unique talents and creativity we possess and the opportunity to express both in the work we do.
A lot of things have changed over the years: leadership, expanding our service offerings, growing into new office locations, but a few things remain constant. Throughout our history, GMB has remained true to our core values to advance our profession, to grow our ability to serve our clients, and to give back to the communities we live in.

Kingscott Associates, Inc.

Platinum

Munetrix

Platinum
Not unlike many start-ups, Munetrix was founded by two guys in a garage. Buzz Brown is a municipal finance expert and database developer extraordinaire. Bob Kittle is a turn- around consultant and a 5 year city councilman. The humble beginnings served the company well for over two years, but now with a growing customer base and a steadily increasing demand, Munetrix is changing the way local governments look at finance.
We promise not to lose our identity, and will continue to try to help local jurisdictions develop a clearly unobstructed view of their fiscal future.

Background:

Munetrix is a comprehensive suite of financial reporting, management and forecasting tools designed specifically to meet the needs of local units of government and schools.
Recognizing the need for these institutions to anticipate, study, predict and report on fiscal results, this web-based management tool helps public institutions better understand and communicate their financials with stakeholders, and plan using predictive analysis.
Subscribers can build long-term forecasts and run scenarios in a fraction of the time over legacy systems. Assumptions run against industry vetted algorithms and metrics, which provide clear visibility to future budget impacts; allowing valuable time for course correction if needed. The output is digestible even to the non-financially inclined. Data is presented in a consistent, normalized manner that is meaningful and in context.
A socially networked platform, licensed Munetrix users benefit from the system’s architecture which allows network building to facilitate real-time information and best practice sharing. They are able to communicate other financial managers from within the system; compare departmental or overall performance against others; and post success stories.

NEOLA, Inc.

Platinum
Our mission is to help school leaders set direction through policy and address the policy implications and mandates of the ever-evolving laws and regulations from all levels of government.

Neola began serving schools districts over 40 years ago as an educational consulting firm founded by four business partners from northeast Ohio. Formerly known as the North East Ohio Learning Associates, Neola initially offered facilities studies, population projects, curriculum units and staff development. Neola began providing policy service as the client base grew. As more clients came on board, it became apparent that districts needed help staying on top of the new and changing laws and regulations affecting schools. Board policies soon became Neola’s sole focus.
Neola’s work expanded to the rest of Ohio and then into other states. We now serve more than 1,500 clients in six states, and have become the preferred provider in several of the states we serve. The key to our growth has always been our commitment to personalized services in each of our districts.

Performance Services

Platinum
With hundreds of successful design and construction projects, we do not make the claim lightly that we know what it takes to create a high performing building or campus. Time and again, our approach has been proven to deliver best value projects that include optimized environments and significant energy and operational savings.
Performance Services is an integrated design and delivery engineering company that specializes in constructing and renovating municipal, healthcare and education facilities. We deliver optimal environments through design-build and guaranteed energy savings contracts. Solar power solutions and water management strategies are integral to our portfolio. Our company is proud to serve as an ENERGY STAR partner and has helped customers achieve the ENERGY STAR Symbol of Excellence at more than 100 buildings to date.

Cengage Learning and National Geographic Learning

Gold

Edgenuity

Gold

Forecast5 Analytics, Inc.

Gold

Gallagher

Gold

GLP & Associates, Inc.

Gold

GRBS, Inc.

Gold

Houghton Mifflin Harcourt

Gold

Michigan Laborers Union

Gold

NWEA

Gold

Renaissance Learning

Gold

Thrun Law Firm, P.C.

Gold

Western Michigan University

Gold

Wolgast Corporation

Gold

MASA

MI Associate of Superintendents and Administrators

The Christman Company

Silver

French Associates, Inc.

Silver

Girl Scouts of Southeastern Michigan

Silver

Granger Construction Company

Silver

Hilltop Securities

Silver

Lusk & Albertson, PLC

Silver

NEOLA, Inc.

Silver

Panorama Education

Silver

PFM Financial Advisors LLC

Silver

Stifel, Nicolaus & Company, Inc.

Silver

TMP Architecture, Inc.

Silver

Umbaugh

Silver

United Dairy Industry of Michigan

Silver

Williams & Company, LLC

Silver

APPADEMICS

Bronze

Atlantic Research Partners

Bronze

BrightBytes

Bronze

Bottom Line Advisors

Bronze

Calvert Education

Bronze

Carnegie Learning, Inc.

Bronze

CBD Communications by Design

Bronze

Clark Construction Company

Bronze

College Board

Bronze

Comcast

Bronze

CoreSource

Bronze

CrisisGo

Bronze

Curriculum Associates

Bronze

Discovery Education

Bronze

Dreambox Learning Inc.

Bronze

EAB

Bronze

FirstNet Built with AT&T

Bronze

Gaggle

Bronze

Hutchinson, Shockey, Erley & Co.

Bronze

Integrated Designs, Inc.

Bronze

Lambert

Bronze

Lifetouch

Bronze

McCarthy & Smith, Inc.

Bronze

Michigan Army National Guard Recruiting and Retention Command

Bronze

Miller-Davis Company

Bronze

Moore Trosper Construction Co.

Bronze

Newsela

Bronze

Owen-Ames-Kimball Co.

Bronze

Performance Services

Bronze

Plante Moran

Bronze

Rethink Ed

Bronze

Schneider Electric

Bronze

Siemens Building Technologies

Bronze

Single Path

Bronze

The Flippen Group

Bronze

The Skillman Corporation

Bronze

TowerPinkster

Bronze

MASA Conference Registration

07:30 AM 04:30 PM Ambassador Ballroom Lobby – Level 3

MASA Conference Registration

MAISA Board of Directors Meeting

08:00 AM 10:00 AM Joliet A/B - Level 5

MAISA Board of Directors Meeting

MAISA Administrative Leadership Meeting

08:00 AM 10:00 AM Nicolet B - Level 5

MAISA Administrative Leadership Meeting

MAISA Instructional Leadership Committee

08:00 AM 10:00 AM Nicolet A - Level 5

MAISA Instructional Leadership Committee

Middle Cities Education Association Meeting

08:00 AM 12:00 PM Duluth A/B - Level 5

Middle Cities Education Association Meeting

Executive Board and Council Meeting

09:30 AM 11:30 AM Marquette B - Level 5

Executive Board and Council Meeting

MAISA General Membership Meeting

10:00 AM 11:30 AM Richard A/B - Level 5

MAISA General Membership Meeting

School Equity Caucus Meeting & Lunch

11:00 AM 12:45 PM Mackinac Ballroom - Level 5

School Equity Caucus Meeting & Lunch

MISEN Meeting

11:30 AM 12:30 PM Richard A/B - Level 5

MISEN Meeting

Executive Board and Council Lunch

11:30 AM 12:30 PM Marquette B - Level 5

Executive Board and Council Lunch

SAPAC Meeting

11:45 AM 12:45 PM Nicolet B - Level 5

SAPAC Meeting

Middle Cities Education Association Lunch

12:00 PM 01:00 PM Brule A - Level 5

Middle Cities Education Association Lunch

MASA First General Session

01:00 PM 03:00 PM Ambassador Ballroom – Level 3

MASA First General Session: Chris Wigent, Executive Director, MASA; Governor Gretchen Whitmer; Sheila Alles, Interim State Superintendent, MDE; Dr. Nickolai P. Vitti, Superintendent, Detroit Public Schools; Keynote Presenter, Peter Gamwell.

Speakers

Data-Driven Decision Making

Improving Teacher Efficacy with State Data

03:15 PM 04:30 PM Joliet A/B - Level 5

John Hattie's new #1 indicator to improve student achievement is Collective Teacher Efficacy. According to Hattie, "the message seems to be clear: together teachers can achieve more, especially if they collectively believe that they can do so!" Unfortunately, anxiety, complacency, and despair seem to lower teacher efficacy. In this session, hear how regional superintendents are using an intuitive growth measure, adequate growth, for educator evaluations to decrease anxiety in the hopes of improving teacher efficacy. In addition, hear how the Reading Now Network used state data to replace complacency with urgency and replace despair with hope, which will be covered deeper in another breakout session tomorrow.

Speakers

Communications

#MeToo: Investigating Claims of Sexual Harrassment

03:15 PM 04:30 PM Duluth A/B - Level 5

Sexual harassment and other forms of discrimination is a pervasive issue, which has become more high-profile in recent years. Understand how to conduct internal investigations that will yield effective results and reduce the risk of liability. This session will cover applicable state and federal statutes, important Michigan and federal court decisions and provide guidance on appropriate policies and procedures for addressing claims of harassment and retaliation.

Speakers

School Safety

Communication in a Time of Difficulty

03:15 PM 04:30 PM Nicolet A - Level 5

This session is designed by two practitioners with more than 35 years of experience in public school administration. Both presenters are from the same ISD region and work with their local School Safety Committee. The focus of this presentation is to provide information on practical ways to communicate during a crises when social media can get in front of, and complicate, your already difficult situation. Both administrators will talk about the complexities in communicating in this era and provide helpful advice on how to avoid making a difficult situation more difficult. The presenters have dealt with situations from death at school, weapons at school, bomb threats, bus accidents, etc. and the media surrounding those issues. It will be an interactive session for the audience.

Speakers

Communicating during difficult times.pdf Download Link
Instruction

MiRead Literacy Portal - Statewide Literacy Support Going Live 2019

03:15 PM 04:30 PM Nicolet B - Level 5

The MiRead Literacy Portal, is a collaborative statewide effort to build and maintain a literacy tool that can be used across the state statewide to support and streamline literacy efforts, particularly in grades K-3 for IRIP's and 3rd grade reading law requirements.  Developed by a broad array of partners, including MAISA, MEMSPA, the Michigan DataHub, ISD Technology and Instructional Committees - and built by ISD programmers - MiRead is truly 'our' tool.  In this session you will see how MiRead operates for and enhances the literacy efforts of students, parents, teachers, and administrators, simplifies and streamlines the work, and leverages its partner application; the Michigan Strategy Bank.  Timelines and requirements for using MiRead next fall will be covered.  Most importantly, you will hear directly from educators at pilot districts about their early experiences testing, using, and providing feedback on the design and use of MiRead.

Speakers

Strategic Planning

Using the K.I.S.S. Principle for Strategic Planning

03:15 PM 04:30 PM Brule A - Level 5

A small, rural school district will share the importance of the K.I.S.S. (Keep It Simple, Stupid) Principle in creating, implementing, monitoring and celebrating the strategic planning process that aligns the District/School Improvement process through a One-Page plan. Come see how this living, breathing document is owned by all stakeholders within the organization and not just another book placed on the shelf.

Speakers

MASA Presentation - 2019 KISS for Strategic Planning.pdf Download Link
Leadership

The Argument for Equity

03:15 PM 04:30 PM Brule B - Level 5

Throughout the state and country, there is a movement for equity in our schools, businesses and communities. The business and philanthropic community has identified equity as a strong influence for talent and economic development throughout the state. The trend of students of color and students in poverty in Michigan performing at disproportionately low levels lags behind national averages and is a call to action. The data is symptomatic of a system that needs a commitment from educational leaders to lead with an equity focus. In Kent County, local superintendents together have begun a dialogue to address these historical inequities. The presentation will demonstrate the data supporting a call for equity, the causes of inequity in schools, research-based practices that can improve conditions for all students, and strategies to utilize with your team.

Speakers

MASA DEI Presentation 2_6_19.pdf Download Link
Millage Requests

School Bond Election Planning & Strategies

03:15 PM 04:30 PM Richard A - Level 5

This presentation will be a step-by-step outline of things that will occur and issues to consider when preparing for and going through a bond election.

Speakers

Staff/Administrative Team Relationships and Growth

How to Build a Collaborative Approach as a School Superintendent with the Implementation of Effective Evaluations, Staff Accountability, and Transparent Communication

03:15 PM 04:30 PM Richard B - Level 5

This session will highlight how the Superintendent and his team have fostered a school district culture that emphasizes the importance of collaboration, communication and transparency. The establishment of this culture has been essential with the successful implementation of a high level of staff accountability. The topics that will be addressed in this session include evaluations, budget, student achievement, negotiations, board relations, and community relations. Specific information will be outlined regarding how to purposefully and strategically build trust with school stakeholders. This includes a process of fostering positive relationships with union heads, community leaders, and Board Trustees.

Speakers

How to Build A Collaborative Approach.pdf Download Link
Instruction

Making the Extraordinary Happen

03:15 PM 04:30 PM Cadillac A - Level 5

In this highly interactive session, Peter will explore more deeply the three imperatives and four conditions as described in his book “The Wonder Wall,” so critical for unleashing creative potential. Drawing on his experience, his research knowledge and stories from classrooms, schools, school districts and the business community, he will delve further into questions that can help us all on our journey to Making the Extraordinary Happen.

Speakers

Communications

Taking Control of Communication in a Crisis

03:15 PM 04:30 PM Cadillac B - Level 5

We all hope a crisis never hits our districts. However, when we are confronted with a challenging situation, the most effective approach to communication lies in comprehensive protocols that manage the message to all stakeholders in your district, from parents and community members to prominent voices in both broadcast and social media. Hear how the teams from King Media and Grand Haven Area Public Schools work together to take control of crisis communication and inspire confidence throughout the community.

Speakers

Taking Control of Communication Crisis.pdf Download Link
Instruction

Climbing Mt. Achievement through Instructional Coaching: The Story of How Two Rookie Principals Devoted 50% of the School Day to Coaching and Moved from Building Managers to Academic Leaders

03:15 PM 04:30 PM LaSalle A/B - Level 5

This session is the journey of two rookie principals to become instructional leaders. As new principals, both Sarah and Amber found a variety of obstacles that made it challenging to find time to spend on instructional leadership. By implementing a daily instructional coaching model, they were able to improve trust, help staff create new instructional habits, and ultimately improve student learning.

Speakers

Climbing Mt. Achievement.pdf Download Link
Communications

The MASA Micro-Credential: Crafting Your District’s Communications Plan

03:15 PM 04:30 PM Marquette B - Level 5

District communication plans can cause undue stress on administrators, particularly when it comes to legal issues. In 2016, MASA and Michigan Virtual debuted a micro-credential course that puts you in the driver’s seat of your own learning by allowing you to dive into best practices and legal requirements pertaining to your district’s communication plan. In this session, you will explore the world of micro-credentials and see an example of the MASA communications micro-credential course in action.

Speakers

Region Meetings

04:45 PM 05:30 PM See session details for locations

Region 1: Joliet A/B - Level 5, Region 2: Duluth A/B - Level 5, Region 3: Nicolet A - Level 5, Region 4: Nicolet B - Level 5, Region 5: Brule A - Level 5, Region 6: Brule B - Level 5, Region 7: Richard A - Level 5, Region 8: Richard B - Level 5, Region 9/10: Cadillac A - Level 5

MAAAS Meeting

05:30 PM 07:30 PM Cadillac B - Level 5

MASA Conference Registration

07:00 AM 04:30 PM Ambassador Ballroom – Level 3

MASA Conference Registration

MASA Second General Session

08:30 AM 10:15 AM Ambassador Ballroom – Level 3

MASA Second General Session: MASA EdTalks

  1. Jeffrey Collier, Leveraging Technology to “Brand” Your Schools and Build Dynamic Communication Platforms
  2. Matt Montange, Early College – Leveraging Every Option (OR – CLEP – Freshman Year for Free)
  3. Catherine Cost, I Used to Think…..Now I Thnk
  4. Dr. Robert Shaner, Our Compelling Why and the Importance of Our Story as Educators
  5. Dr. William DeFrance, Telling Your Message in One Place
  6. Stephen McGhee & David Rabbideau, Same World, Separate Realities
Instruction

Dearborn Public Schools’ Journey to Read by Third Grade Proficiency

10:30 AM 11:45 AM Joliet A/B - Level 5

Dearborn Public Schools has committed to a birth to age eight continuum of service to students and their families. Beginning with Parent University for infants and toddlers, preschool expansion, early childhood support services and instructional coaching, Dearborn staff utilize the Essential Instructional Practices for professional learning and daily instruction. As a high-poverty, urban district with nearly 50 percent EL, the challenges of meeting the needs of every student to ensure literacy success are shared in this session.

Speakers

Educator Evaluations

Managing the Superintendent Evaluation Process

10:30 AM 11:45 AM Duluth A/B - Level 5

Part of working, leading and succeeding together with your board of education includes managing your own evaluation process. Join MASB’s experienced facilitators for a candid discussion about how better management of the process can help to insure more positive outcomes. How can you set yourself up for success? What are other superintendents doing that work well and save time? Join us - and your colleagues- for answers to these and other timely questions related to this important process.

Speakers

Strategic Planning

Safety and Security

10:30 AM 11:45 AM Nicolet A - Level 5

In a time where so much is expected of local school districts regarding safety and security, it can be an overwhelming task to determine how to direct limited resources to improve the level of security in our schools. Barton Malow has developed the most comprehensive approach to safety and security assessment available in the industry today. These assessments are designed to aid school districts in identifying some baseline data about where you stand from a safety and security perspective. Should you spend money on security cameras? Or more security personnel? Or secured entrance systems or door barricades? The questions and challenges are endless, but the solutions are complicated and often difficult to identify. The Barton Malow has harnessed the latest 21st Century security technology that districts can utilize to maximize the impact of the solutions they select. Let us show you a systematic approach to assessing your district’s needs, prioritizing expenditures based on the data, present solutions to your community, engage your staff, and implement an effective safety and security plan to make your district as safe as possible.

Speakers

Data-Driven Decision Making

Finding a Smarter, Simpler Approach to Data-Driven Learning

10:30 AM 11:45 AM Nicolet B - Level 5

Michigan school districts have a wealth of data that can be used to differentiate instruction and refine curricular strategies. At the same time, when faced with M-STEP scores, NWEA MAP percentiles, and data from classroom assessments and observation, teachers and administrators may find it overwhelming to synthesize, learn from, and apply these key metrics of academic performance. At Riverview Community School District, Superintendent Dr. Russ Pickell and his team are working to make student data accessible and actionable for all district staff and stakeholders. Join this session with downriver district leaders to learn about the following topics: Empowering teachers to use data to monitor growth and drive achievement; Strategies for sharing data with parents and community members; and streamlining differentiated instruction to save time and engage students.

Speakers

Board/Superintendent Relationships

Uniting Your District’s Leadership Team

10:30 AM 11:45 AM Brule A - Level 5

There is a fundamental disconnect between what boards think make the ideal superintendent and the skills that actually lead to high performance. Thus, your tenure as superintendent will likely outlast the skills that helped you get hired. This is not unique to education and school boards. Effective leadership requires superintendents to quickly evolve the skills that got them to the superintendency into effective leadership practices that unite their leaders to move the district forward. Whether you are new to your position or feeling like your leadership team could use a recharge, this session will provide an opportunity to reflect on your personal management practices and learn how top leaders tap into the talent in their organizations by establishing common ground, exposing misalignments and working toward consensus. This seminar will focus on effective leadership practices that top CEOs use get results by fostering effective performance throughout their organizations.

Speakers

Uniting Your District's Leadership Team.pdf Download Link
Insurance/Healthcare

How We Can Fix the Broken Healthcare System

10:30 AM 11:45 AM Brule B - Level 5

With healthcare prices and insurance premiums on the rise, schools are often stuck in an unfavorable situation when it comes to evaluating their employee benefits. As a result, districts are often forced to choose between decreasing benefits or increasing employees’ cost share. The current system is not sustainable, and it is time to do something about it. Join our benefits experts to discuss the problems with our current healthcare system and the ways we can work to fix them. Controlling healthcare costs is a goal of every employer. See how a deeper understanding of what is generating those costs can help your district achieve that goal.

Speakers

SET SEG VanBuren MASA_0219_Final.pdf Download Link
Educator Evaluations

EVAAS Value Added Model Reporting System

10:30 AM 11:45 AM Richard A - Level 5

The Michigan Department of Education and the Office of Educator Excellence have recently announced the upcoming availability of web-based academic student growth reports. The MDE has contracted SAS to provide the report data as an option to meet educator needs for efficient access of effective student growth data for use within educator evaluations. Education Value-Added Assessment System (EVAAS) reports are not intended to replace reporting tools provided by the state such as MI School Data and Secure Site Dynamic Score Reports, but rather supplement these reports to provide a clear picture of academic growth and achievement. This session will provide an overview of the SAS EVAAS student growth reporting system. This EVAAS overview will include a general description of the report system, the levels (district, school and teacher) of student growth that will be available with the requirements to access the differing levels of student growth data, and a brief explanation of reports that intended to be useful within educator evaluations.

Speakers

Leadership

3,500 Acts of Kindness: Plus 100 Ways to Use Happiness to Create Connection and Increase Engagement in Your District

10:30 AM 11:45 AM Richard B - Level 5

Genesee Intermediate School District (GISD) has become the epicenter for advancing positivity in education throughout the State of Michigan. It has recently launched a statewide Center of Excellence in conjunction with Harvard researcher, award winning teacher and positive psychology expert Shawn Achor, author of The Happiness Advantage, to share how to create and improve a positive school climate in your district. In this session, you will hear the GISD story from the superintendent and representatives for a team of “navigators” who charted a course toward interconnected success. The journey demonstrates how choosing rational optimism and changing the “social script” can move staff, students, parents and an entire community from hardship to happiness.

Speakers

MASA 3500 Acts of Kindness - GISD Jan 2019.pdf Download Link
Technology

Cyber-Security: What Every Superintendent Needs to Know

10:30 AM 11:45 AM Cadillac A - Level 5

It can happen to you! Hear the story of what happened in one small, rural, northern Michigan District when Cyber Attackers from across the globe attacked their network. What do you need to know to be prepared? What resources do you have? How can you not only keep information safe, but also keep the outside world accessible?

Speakers

Cyber Security Mayhem.pdf Download Link
Data-Driven Decision Making

Efficacy around RNN Data

10:30 AM 11:45 AM Cadillac B - Level 5

Many have heard how the Reading Now Network is able to use state data to replace complacency with urgency and replace despair with hope. Spend some time digging deeper into the use of the new RNN 2018 data tool and learn how to identify your own district and similar schools who are performing significantly higher than expected. In addition, learn how the newest data takes into account additional at-risk factors such as absenteeism, EL, ED, and students with disabilities.

Speakers

Instruction

Collaborating to Build Capacity for Learner Centered Schools

10:30 AM 11:45 AM LaSalle A/B - Level 5

Members of the Michigan Competency Consortium (MCC) will present an overview of the collaborative work happening across MCC school districts to build capacity of leaders, shape culture, and redefine learning for students. Presenters will provide insight and resources on district and consortium initiatives to support personalized competency based learning (PCBL) across varying districts from across the state. An interactive conversation will provide insight on the challenges and successful strategies for personalizing learning within MCC districts. Possible Topic Areas: CBE/Personalized Learning, Instruction, Leadership.

Speakers

MASA_Mid_Winter 2019_012319.pdf Download Link
Literacy

The Reading Now Network: A Collective Mission to Provide Students a Clear Pathway to Early Literacy Success

10:30 AM 11:45 AM Marquette B - Level 5

This session will showcase the Reading Now Network to illustrate how to improve the implementation of effective literacy practices. The Reading Now Network has been progressively scaling an approach that connects the knowledge and insights of practitioners from hundreds of districts to improve literacy outcomes across multiple state regions. This session will also provide information on pathways for joining the Reading Now Network.

Speakers

MASA Awards Luncheon

12:00 PM 01:15 PM Ambassador Ballroom – Level 3

Champion for Children, Michigan Superintendent of the Year and Retiree Recognition

Hot Topic General Session: Educator Shortage Strategic Plan and School Finance Reform

01:30 PM 03:30 PM Ambassador Ballroom – Level 3

Tonya Allen, Chief Executive Officer, Skillman Foundation, State of the Association and Hot Topic Session

Refreshment Break

03:30 PM 03:45 PM Ambassador Foyer - Level 3

Snack & Learn: The Impact of School Buildings on Student Health and Performance: Harvard Research Findings

03:45 PM 04:15 PM Nicolet A/B - Level 5

With state and local budgets growing increasingly limited, funding allocation for school construction and renovation work needs to be carefully weighed. It is important to ensure that investments contribute directly to student success. This session will share a global research report published by the Harvard T.H. Chan School of Public Health about facilities and the classroom environment and how they directly impact student health and performance.

Speakers